2020 Branding + Messaging Webinar Series - Part V: Messaging to Donors and Activists

When:  Apr 2, 2020 from 14:00 to 15:00 (ET)
Associated with  Open Forum
The Branding + Messaging Series continues as we dive into messaging for different audience groups with different values and needs. One thing we learned from our research: rarely will any one message drive everyone to act on behalf of kids. That's why we have before-and-after messaging guides, based on real quantitative research, for three key audiences CACs and Chapters want to reach. Today we'll discuss messaging to potential donors and activists who can provide support, energy, awareness, and signal boost for the CAC services kids need—if we can appeal to the values that drive them.

#SHINE ​​
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Contact

Blake Warenik

bwarenik@nca-online.org